DSW got our back.
Embarrassing or unfortunate situations happen. To some, it can happen quite often. To others, they wear DSW to cover those mishaps and “March On.”
That’s the message Designer Shoe Warehouse is carrying across. Featured on the print ads across the city of Chicago are pictures of different individuals with messages of embarrassing personal stories or confessions. And let me tell you, some of them are dark. DSW wants viewers to know despite these situations, we have to keep marching on.
These campaigns are plastered all over public transportations, on solar compactors across the city, on bus stops, just everywhere the public can see!